Paris Winter Sales and Summer Sales in France
The Paris Winter sales and French winter and summer sales, les soldes, offer huge bargains for the clever shopper twice a year. The sales are held each January and July when stores discount their prices in an attempt to reduce the amount of their merchandise so that they have floor space for the new season's fashion and goods. The sales continue for a few weeks so there is ample time to snap up a bargain.
Les soldes
Paris can get a little crazy outside of its large departmental stores and famous luxury brand flagship stores with long queues of excited shoppers hoping to snap up a bargain. Prices are often discounted between 30% to 70% off the normal retail price, so there is good incentive to shop during the sale period.
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Famous brands like Prada, Hermès, Chanel, Dior, Valentino, Armadi, Gucci and Louboutin are very busy during the sales at their flagship stores across Paris.
When are les soldes, or the Winter Sales and Summer Sales, on?
The dates differ a little each year, but the sales are usually around the same time every year. This year (2023) the sales run from Wednesday, 11 January to Tuesday, 7 February.
Paris Sale Dates
Winter Paris sales (les soldes d’hiver) are in January and often start on the second Wednesday of the month.
Summer Paris sales (les soldes d’été) usually start on a Wednesday during late June or early July.
The dates are usually advertised two to four weeks in advance and are set by the central administration.
Regional France Sale Dates
Sale dates in regional France can be slightly different in the following regions: Alpes-Maritimes (06), Pyrénées-Orientales (66), Meurthe-et-Moselle (54), Meuse (55), Moselle (57) and Vosges (88). So I recommend checking the dates of the sales for the region you intend to visit around sale time. Also good to know is that the date of the end of the sales is a bit more flexible with each regional department deciding the exact end date, so you might get a little longer in regional France to snap up a good bargain.
Sales are on in boutiques, department stores, main hardware (bricolage) stores and other stores like chain electrical, homeware and furniture stores. France now allows shops in designated ‘tourist interest’ areas to open on Sundays, so you'll have a little more time on the weekend to indulge in bargain hunting.
The inventive and decorative ways that stores display their goods or announce the bargains in their store prior to the sale start date and throughout the sales always surprises me. What is consistent is the bright red colour in banners, posters and shop fronts (which you can easily spot) across the country during these two sale periods.
Make sure you snap up a bargain or two if you're in Paris or in regional France during their nationwide winter or summer sales.